Client: Digital Juice Inc.
Industry: Digital Media Content Creation
Project Duration: June 2015 – feb 2020
Project Overview
The Tagging and Keywording Tool was developed to improve the search functionality and content management within the Digital Juice Store. This tool allowed administrators to tag and keyword digital content effectively, ensuring that users could find relevant content quickly and accurately. The tool played a crucial role in enhancing the overall user experience by improving search relevance and accuracy.
Objectives and Challenges
The primary goal was to develop a robust tool for tagging and keywording content to improve search accuracy and relevance. Major challenges included managing a large volume of diverse digital content, integrating the tool with existing systems, and ensuring that the tagging and keywording process was efficient and user-friendly.
Technologies Used
- Frontend: Angular, HTML5, CSS3
- Backend: ASP.NET MVC, Web API, C#.NET
- Database: SQL Server, Redis, HBase
- Search Engine: Elasticsearch
- Storage: AWS S3, CloudFront
Solutions and Innovations
Tagging and Keywording Tool:
- Developed a user-friendly tool for administrators to tag and keyword digital content.
- Integrated the tool with the existing Digital Juice Store infrastructure, ensuring seamless content management.
Content Management:
- Enabled administrators to easily add, edit, and manage tags and keywords for various types of digital content.
- Implemented automated suggestions for tags and keywords based on content metadata and user behavior.
Search Engine Optimization:
- Utilized Elasticsearch to enhance the search functionality, ensuring quick and relevant search results.
- Improved the accuracy of search results by leveraging the tags and keywords added by administrators.
Performance and Scalability:
- Leveraged Redis for caching frequently accessed data, improving search speed and reducing load times.
- Utilized HBase for handling large datasets, ensuring the system could scale with growing content and user demands.
User Experience Enhancements:
- Designed an intuitive and user-friendly interface for the tagging and keywording tool using Angular, HTML5, and CSS3.
- Implemented real-time updates and suggestions to assist administrators in managing content efficiently.
Impact and Benefits
The Tagging and Keywording Tool significantly improved the overall user experience and search functionality:
- Improved Search Accuracy: Enhanced tagging and keywording resulted in more accurate and relevant search results.
- Increased User Satisfaction: Users could find relevant content quickly and easily, improving overall satisfaction.
- Efficient Content Management: Administrators could manage tags and keywords efficiently, ensuring that content was well-organized and easily discoverable.
Roles and Responsibilities
- Tool Development: Led the development and implementation of the tagging and keywording tool.
- Search Optimization: Implemented and optimized Elasticsearch for improved search accuracy and relevance.
- Performance Optimization: Worked on performance enhancements using Redis and other caching mechanisms.
- Frontend Development: Designed and implemented a user-friendly interface for the tool using Angular, HTML5, and CSS3.
- Collaboration: Coordinated with team members and stakeholders to ensure the project met business objectives.
- Testing and Debugging: Conducted extensive testing and debugging to ensure the tool’s stability and performance.
Personal Learnings and Takeaways
- Search Engine Optimization: Gained expertise in implementing and optimizing advanced search functionalities using Elasticsearch.
- Content Management Skills: Improved skills in tagging and keywording content to enhance search relevance.
- Performance Tuning: Learned advanced techniques for performance tuning and optimization using caching mechanisms.
- Professional Growth: Enhanced skills in both frontend and backend development, contributing to professional growth.
Team and Collaboration
The project was a collaborative effort involving a dedicated team:
- Technical Architect: Mr. Surender Singh
- Lead: Adit Tripathi
- Manager: Mr. Anil Neglur
- Team Members: Dhananjay Shetty, Nitin Rahane, Amit Chauhan, Manjunath AV
Recognition
The project received positive feedback within the company for its significant improvement in search functionality and user experience.
Visuals and Links
- YouTube Channel: Digital Juice TV
- Promotional Video: Digital Juice Resolution Video


