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Digital Juice Store

  • August 22, 2024
  • 89 Views

Client: Digital Juice Inc.
Industry: Digital Media Content Creation
Project Duration: June 2015 – December 2018

Project Overview

The Digital Juice Store was developed as a comprehensive e-commerce platform, often referred to as “Netflix for digital content creators.” This platform allowed users to browse, search, preview, and download digital media efficiently, transitioning the company from physical distribution to a digital-first approach. The store catered to the needs of content creators by providing easy access to a vast library of high-quality digital assets.

Objectives and Challenges

The primary goal was to enhance the accessibility and usability of digital content for creators, aiming to boost sales and user satisfaction. Major challenges included managing large digital files, optimizing load times, ensuring scalability, and providing a seamless user experience similar to that of leading content platforms.

Technologies Used

  • Frontend: Angular, HTML5, CSS3 (MVVM architecture)
  • Backend: C#.NET, ASP.NET Web API (MVC architecture)
  • Database: SQL Server, Redis, HBase
  • Search: Elasticsearch
  • Storage and Delivery: AWS S3, CloudFront
  • ORM: Dapper
  • Design Patterns: Repository, Singleton, Abstract Factory

Solutions and Innovations

Community-Driven Support:

  • Developed a platform for users to ask questions and provide answers, fostering a community-driven support system.
  • Implemented features for upvoting and downvoting content to ensure the best answers were highlighted.

Content Monitoring and Quality Control:

  • Admins monitored the platform to remove unethical or inappropriate content, ensuring a safe and productive environment.
  • Introduced reporting mechanisms for users to flag questionable content.

Robust Search Functionality:

  • Integrated Elasticsearch to provide quick and relevant search results, enhancing the user experience.
  • Implemented dynamic search filters to help users find specific topics or questions more efficiently.

Scalable Infrastructure:

  • Utilized HBase for efficient handling of large datasets and ensuring the platform could scale with user growth.
  • Employed ASP.NET MVC for a robust and maintainable backend architecture.
  • Utilized the Repository design pattern to manage data access logic separately from business logic.

Efficient Content Delivery:

  • Utilized AWS S3 and CloudFront for efficient storage and delivery of digital media content.
  • Implemented caching with Redis to improve load times and performance.

Impact and Benefits

The Digital Juice Store significantly enhanced user engagement and satisfaction:

  • Increased User Interaction: Enabled users to connect, share, and collaborate more effectively.
  • Enhanced Content Discovery: Improved search and notification features made it easier for users to find and engage with relevant content.
  • Scalable and Reliable Performance: Optimized architecture and caching ensured the platform remained fast and responsive, even under heavy load.

Roles and Responsibilities

  • Full Stack Development: Contributed to both frontend and backend development, ensuring seamless integration and functionality.
  • Search Functionality: Implemented and optimized Elasticsearch for efficient and accurate content search.
  • Performance Optimization: Worked on performance enhancements using Redis and other caching mechanisms.
  • Collaboration: Coordinated with team members and stakeholders to ensure the project met business objectives.
  • Testing and Debugging: Conducted extensive testing and debugging to ensure platform stability and performance.

Personal Learnings and Takeaways

  • Complex Problem Solving: Gained experience in designing complex architectures and solving intricate problems.
  • Scalable Solutions: Developed scalable solutions to facilitate the easy addition of new products into the system.
  • Professional Growth: Enhanced skills in both frontend and backend development, making significant strides in professional growth.

Team and Collaboration

The project was a collaborative effort involving a team of seven members:

  • Technical Architect: Mr. Surender Singh
  • Lead: Adit Tripathi
  • Manager: Mr. Anil Neglur
  • Team Members: Dhananjay Shetty, Nitin Rahane, Amit Chauhan, Manjunath AV

Recognition

The collaborative effort and the critical importance of this project led to internal recognition for the team within the company.

Visuals and Links

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