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BusyBoxx Store

  • August 22, 2024
  • 96 Views

Client: Digital Juice Inc.
Industry: Digital Media Content Creation
Project Duration: jan 2019 – feb 2020

Project Overview

The BusyBoxx Store was developed as an e-commerce platform under the brand BusyBoxx, a high-quality and high-paid content repository launched by Digital Juice Inc. This platform aimed to provide users with access to premium digital content, facilitating content discovery and boosting sales. The project involved reusing and modifying the existing Digital Juice Store infrastructure to launch the BusyBoxx Store efficiently.

Objectives and Challenges

The primary goal was to launch a new brand identity with a seamless content delivery system, ensuring high performance and user satisfaction. Major challenges included integrating the existing infrastructure with the new brand, managing large digital files, and optimizing load times and scalability.

Technologies Used

  • Frontend: Angular, HTML5, CSS3
  • Backend: ASP.NET MVC, Web API, C#.NET
  • Database: SQL Server, Redis, HBase
  • Search Engine: Elasticsearch
  • Storage and Delivery: AWS S3, CloudFront

Solutions and Innovations

Platform Integration:

  • Reused and modified the existing Digital Juice Store code and infrastructure to launch the BusyBoxx Store, ensuring consistency and efficiency.
  • Integrated the new brand’s content seamlessly with the existing backend systems.

Enhanced Search Functionality:

  • Implemented and optimized Elasticsearch to provide quick, relevant, and dynamic search results.
  • Utilized dynamic filters based on search results to help users refine their queries efficiently.

Efficient Content Management:

  • Developed tools for tagging and keywording content, improving search accuracy and relevance.
  • Implemented robust content management features, allowing admins to manage tags and keywords efficiently.

Performance and Scalability:

  • Leveraged Redis for caching frequently accessed data, improving search speed and reducing load times.
  • Utilized HBase for handling large datasets, ensuring the system could scale with growing user demands.

User Experience Enhancements:

  • Designed an intuitive and user-friendly interface for the BusyBoxx Store using Angular, HTML5, and CSS3.
  • Implemented features like fuzzy search, spelling corrections, and real-time suggestions to enhance user experience.

Impact and Benefits

The BusyBoxx Store significantly enhanced user engagement and satisfaction:

  • Increased User Interaction: Enabled users to connect, share, and collaborate more effectively.
  • Enhanced Content Discovery: Improved search and notification features made it easier for users to find and engage with relevant content.
  • Scalable and Reliable Performance: Optimized architecture and caching ensured the platform remained fast and responsive, even under heavy load.

Roles and Responsibilities

  • Full Stack Development: Contributed to both frontend and backend development, ensuring seamless integration and functionality.
  • Search Functionality: Implemented and optimized Elasticsearch for efficient and accurate content search.
  • Performance Optimization: Worked on performance enhancements using Redis and other caching mechanisms.
  • Collaboration: Coordinated with team members and stakeholders to ensure the project met business objectives.
  • Testing and Debugging: Conducted extensive testing and debugging to ensure platform stability and performance.

Personal Learnings and Takeaways

  • Brand Integration: Gained experience in integrating new brands with existing infrastructure.
  • Search Engine Optimization: Improved skills in implementing and optimizing advanced search functionalities using Elasticsearch.
  • Performance Tuning: Learned advanced techniques for performance tuning and optimization using caching mechanisms.
  • Professional Growth: Enhanced skills in both frontend and backend development, contributing to professional growth.

Team and Collaboration

The project was a collaborative effort involving a dedicated team:

  • Technical Architect: Mr. Surender Singh
  • Lead: Adit Tripathi
  • Manager: Mr. Anil Neglur
  • Team Members: Dhananjay Shetty, Nitin Rahane, Amit Chauhan, Manjunath AV

Recognition

The project received positive feedback within the company for its significant improvement in user engagement and satisfaction.

Visuals and Links

 

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